PaisleyMagic, an idea that I had been nurturing since I graduated from FIT (NYC). It evolved into an online store around winter of 2009. Over the years I have been heavily inspired by my rich Indian heritage and the level of craftsman ship that has barely changed over last few centuries. PaisleyMagic is my humble attempt to bring forth the beautiful symphony of vibrant colors, patterns, prints from my home country-India.Here’s a brief insight into the my work.

Paisley magic currently creates one of a kind handmade totes and duffel bags, children’s clothing, unique handmade quilts and wall hangings and an array of vibrant Russian dolls and other artifacts.

Working out of my tiny apartment on the Upper East Side, love and sweat goes into the making of each and every tote. My husband probably the biggest fan of my work has been very supportive, may it be my decision to quit my day job at Ralph Lauren or helping me with screen printing the totes on Friday night just to meet a deadline. He works as a software engineer and moon lights as my sidekick.

The tote bags are created by myself; right from it’s design to the packaging of totes attention is paid to every detail. Each bag tells a story and the fact that they are eco friendly makes them even more lovable.

The duffel bags, quilts and wall hangings are a combined effort of me and my team of elves back home in India. The traditional method of block printing is used to create modern and ethnic patterns that are used in the series of these bags. While the prints are all developed and created by me the tasks of hand sewing of the bags, quilts and wall hangings is delegated to women in need back in India. I have managed to provide enough work for these poverty ridden women to sustain themselves and their families respectably.

The children’s clothing line was inspired by the birth of my beloved niece turned model-Izzah. The clothes are all eco friendly. The experience of working for brands like Ralph Lauren helps me reinforce the level of sophistication that’s apparent in my outfits. The pieces come complete with little pull on frilly underpants to match the dresses reminiscent of the fashion for children back in the 20s.